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What Are Camera-Ready Cosmetics?

By Angela Farrer
Updated May 21, 2024
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Camera-ready cosmetics are professional-grade types of makeup used for film and television appearances, as well as photo shoots. Models, actors, and other performers wear these designer cosmetics to give their skin a smooth and flawless finish. Applying camera-ready cosmetics also emphasizes facial features, such as the eyes, so that they appear as expressive as possible. Popular kinds of foundation makeup for video and photo material include high-definition cosmetics that are formulated with microscopic light-reflecting particles for better flaw coverage. These types of cosmetics are also designed to last for long periods of time under hot studio lights with smudging or fading.

High-quality makeup is an important component of any film or video shoot because any performers and models want to have polished, professional, and flattering appearances. Camera-ready cosmetics are staple supplies of makeup artists who regularly work in industries such as television, film, and photography. It is essential when applying this kind of makeup to match cosmetics to skin tones and eye colors so that these features look as good as possible when captured on film. Skilled application of camera-ready cosmetics is often considered a beneficial way to reduce the number of costly edits during the post-production process.

Makeup artists who use camera-ready cosmetics typically purchase them from specialty suppliers instead of in retail stores. Some of them are able to get their first kits inexpensively when they first start out as professional makeup students, but these cosmetic kits are normally more expensive than other types of makeup. Choosing cosmetics for video and photo use is often considered an important first step towards a career in this field.

Foundations used for a photo or video shoot are typically high definition and can come in either liquid or powdered form. Since the goal of this step in camera-ready makeup application is to cover any skin irregularities, applying this kind of foundation is usually somewhat more involved than applying regular foundation. This makeup is normally blended over initial applications of concealer and a skin-preparation product called a mattifier that covers small skin lines, freckles, or mild acne scars. After the foundation is blended well throughout the face, the entire application is set with powder that prevents the foundation from streaking or running. Correctly matching foundation shades to skin tones is imperative because any shades that are even slightly off will normally be more noticeable on film or in photos.

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