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What Is Noni Shampoo?

Dan Harkins
Updated May 21, 2024
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Many types of fruits and essential oils are used to make nutritional supplements and cosmetic products more effective, flavorful, aromatic and nourishing. One popular ingredient of these products is noni, the fruit of a tree that grows throughout Polynesia called Morinda citrifolia. Even though as of 2011 the fruit has not proven officially effective at anything besides being nutritious for humans, products like noni shampoo are regularly touted as moisture- and health-restoring concoctions for the scalp and mane.

According to the National Center for Complementary and Alternative Medicine, which is part of the National Institutes of Health (NIH), animal studies have proven this nutrient to have anti-cancer and antioxidant qualities that also can stimulate immune and cardiovascular health. The NIH still laments a lack of definitive research with human subjects, however. These types of studies are needed for a more official declaration of effectiveness — studies that are underway, as of 2011, by the U.S. National Cancer Institute and the NIH concerning noni's potential role in fighting breast and prostate cancers.

These are just a few of the alleged uses for noni. Other indigenous traditions use the fruit to quell inflammation of the joints, treat diabetes, and prevent against illness. Many also hail noni's moisturizing and protein-synthesizing capabilities, primarily due to the enzymes proxeronine and xeronin.

Noni is most often reduced to powder form and packed into capsules as nutritional supplements, or dropped into hot water for tea. Another common preparation is to make a noni juice, which can be mixed with other juices for sale on the health food market. Other preparations include not just the noni shampoo, but also noni conditioner, lotion and soap.

Noni is a powerful dye to turn hair black. Some types of noni shampoo like a BSY Noni Black Hair Magic® include not just darkening noni but also ingredients like ginseng and the red mushroom known as Ganoderma lucidum. Another type of noni shampoo and conditioner is not designed to darken hair at all, just maintain hair's natural moisture and vitality. Often, as in the case with the Enlight-n-Scent® brand of noni shampoo, noni is combined with other health-giving foods like pineapple to add even more supportive antioxidants and enzymes as well as imbue the shampoos with a pleasing aroma — a preference for most shampoo buyers.

BeautyAnswered is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
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Dan Harkins
By Dan Harkins
Dan Harkins, a former military professional, brings his diverse life experiences to his writing. After earning his journalism degree, he spent more than two decades honing his craft as a writer and editor for various publications. Dan’s debut novel showcases his storytelling skills and unique perspective by drawing readers into the story’s captivating narrative.
Discussion Comments
By anon997392 — On Jan 01, 2017

Somehow I find it difficult to trust Noni dye shampoo? How can something that is natural and chemical free be so easy to dye with -- and long lasting too?

I have read no mention of noni containing any dyeing qualities whatsoever. It has no history of being used as a dye -- otherwise, the ancients would be using it already.

In all probability, the company selling the product is cheating the customers and playing with their health.

By burcidi — On Jan 15, 2014

I use a noni shampoo and conditioner and I'm very happy with them. Noni has healing properties and it keeps hair healthy and strong for the long term. It's like a supplement for my hair.

If I had to mention one downside, I would say that the price could be lower. But I guess noni fruit is hard to get, so I can't expect noni shampoo to be very cheap.

By fBoyle — On Jan 14, 2014

@donasmrs-- There are many shampoos on the market containing noni but they are not all labeled that way. Most shampoos with noni have a variety of fruit and herb extracts and essential oils. So you will see noni in the ingredients list, but probably not on the label.

The best way to find a good noni shampoo is to read reviews. Look for shampoos with noni in the ingredients. If it has good reviews and if it's suits your budget, give it a try.

I get my noni shampoo from my hair salon. My hair stylist uses it to wash my hair in the salon and has got me hooked on it. It's truly the best shampoo I have tried. It makes my hair hydrated, soft and shiny. It's basically everything I was looking for. So asking your hair stylist about noni shampoo might be a good place to start as well.

By donasmrs — On Jan 14, 2014

I've been wanting to try noni shampoo for a while now, ever since I heard about the benefits of noni fruit on a TV show. But I can't seem to find any locally.

Does anyone here use noni shampoo? Where do you get yours?

Dan Harkins
Dan Harkins
Dan Harkins, a former military professional, brings his diverse life experiences to his writing. After earning his...
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