We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Is the Footwear Industry?

By Kristeen Moore
Updated May 21, 2024
Our promise to you
BeautyAnswered is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At BeautyAnswered, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

The footwear industry is based on a number of different sects that help create shoe designs and sell them to customers. Facets of the industry include shoe design, marketing, and manufacturing, as well as retail sales. The process is not as simple as creating a shoe idea and then selling it to customers. This business takes many people from different professional backgrounds to come up with an idea that potential footwear shoppers will purchase and wear.

Shoe design is one of the first components of the footwear industry. Design teams are typically located in corporate offices and work with the heads of different departments to gain approval for new designs. A shoe company does not authorize the manufacturing of a new design without extensive research and approval, but instead rely on marketing teams to play a vital role in the success of new shoe designs. They often research the company’s target market prior to the initial designing process.

Once a design gains company approval, the shoes are manufactured which is a multi-step process. Most companies outsource footwear production, meaning that production takes place in another country from where the company is located. Some smaller companies manufacture their shoes right in the same building, although this process seems to be rare in the ever-growing footwear industry. Successful and timely manufacturing rely heavily on having the correct types of materials on hand, as well as enough staff to complete the job. Generally one person or a team of people are assigned to completing a portion of the footwear in an assembly line fashion.

After shoes are manufactured, they are boxed and shipped to specific retailers. Some brands of shoes are store-specific, while other companies will sell their footwear in department stores. The pricing of the footwear is set in advance if the shoes are sold at a company retail outlet. If a department store sells a brand of shoes, they will usually buy the footwear from the company in bulk and decide on their own prices.

Marketing professionals play a role in the development of shoes, as well as the efficacy of their sales. A footwear company’s marketing team creates strategies to sell the shoes to make the most profit. This involves advertising techniques, as well as in-store methods such as sales events. The marketing team is completely on top of the sales of footwear and can help to identify new methods to reach customers if current methods are not effective.

BeautyAnswered is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Discussion Comments

By DentalFloss — On Nov 02, 2011

@sapphire12- What I do to avoid all of these things is to buy shoes used whenever I can. Lots of thrift and vintage stores have great shoes that are still good quality, and even charity shops can have great finds for less than you could get them anywhere else. It's especially nice when you know you don't really need new shoes, but want something new- instead of wasting new products, you recycle something older that wasn't getting used.

By sapphire12 — On Nov 02, 2011

@stolaf23- I really love shoes too, and my problem with the industry is that a lot of footwear industry jobs are still no better than sweatshops, and the prices of the products don't reflect the work that goes into them. I also think a lot of the athletic footwear industry promises miracles it doesn't fulfill. I try to shop around, though, and can usually find something I like when I need something new.

By stolaf23 — On Nov 01, 2011

I love shoes, but I feel like the footwear and other fashion industries have gotten really crazy. There are so many cheap shoes being produced that fall apart easily, and then on the other side there are lots of really expensive shoes that are only slightly better quality. It's frustrating, I feel, to find anything anymore that lasts for very long but is also attractive.

BeautyAnswered, in your inbox

Our latest articles, guides, and more, delivered daily.

BeautyAnswered, in your inbox

Our latest articles, guides, and more, delivered daily.