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Apple Bottoms jeans are a line of women's jeans launched by hip hop artist Nelly and noted by their trademark apple-shaped back pockets. Though Apple Bottoms jeans were the only product available when the clothing line began in 2003, Apple Bottoms now carries other apparel, handbags, footwear, outerwear, sunglasses, accessories, jewelry, lingerie, swimwear, and girls' clothing. One of the newest products they offer is shoes for babies, or "crib shoes."
Nelly created Apple Bottoms jeans as a fashion line intended to accentuate and celebrate women's natural curves, since "apple bottom" is a slang term for a shapely woman's rear end. The jeans are designed to flatter women of all shapes and sizes. The growing popularity of Apple Bottoms jeans is reflected in their mention in a number of hip hop songs, including "Low" by Flo Rida featuring T Pain and "Shake That" by Eminem featuring Nate Dogg.
Oprah Winfrey and Tyra Banks have also helped promote Apple Bottoms fashions on their respective shows, The Oprah Winfrey Show and America's Next Top Model. The jeans appeared on the segment Oprah's Favorite Things and were also featured in Winfrey's magazine. All the contestants on season 10 of America's Next Top Model received Apple Bottoms jeans and handbags.
In addition to the apple-shaped pockets, Apple Bottoms jeans are known for their careful detailing. Zippers and other hardware on items throughout the Apple Bottoms line carry the brand logo. The pockets are lined with patterned fabric that changes every season. Rhinestones and decorative stitching decorate many Apple Bottoms fashions.
Apple Bottoms jeans not only help women of all body types feel beautiful; the company also contributes to the fight against childhood illness. Nelly has used Apple Bottoms jeans to raise money for his charities, Jes Us 4 Jackie and 4 Sho 4 Kids. Jes Us 4 Jackie is named after Nelly's sister and helps raise awareness about leukemia and bone marrow donation in the African-American community, while 4 Sho 4 Kids seeks to improve the lives of children born with developmental disorders.