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According to the Guinness Book of World Records, on 29 October, 2007, the World's Most Expensive Haircut was 8,000 British Pounds ($16,300 US Dollars (USD)). This most expensive haircut in the world was done by London, England's Stuart Phillips who is known for being the official hair stylist of the British Academy Television Awards since 2004. The recipient of the $16,300 USD haircut is an Italian woman named Beverley Lateo who said that the hairdo was worth the expensive fee, as it was what she wanted — "a perfect haircut."
To be clear, the haircut price included first class airfare from Italy to England plus limousine service, a champagne lunch and basically anything within reason that Ms. Lateo wanted. It was reported that Ms. Lateo only asked for a cream tea. She had the services of Mr. Phillips himself for the entire day even though the most expensive haircut in the world itself reportedly took only about an hour. Ms. Lateo is a retired property developer who has millions of dollars.
Apparently, Ms. Lateo had tried many different salons throughout Italy and was unsatisfied with all of the haircuts she had had. Ms. Lateo paid the $16,300 USD price of the most expensive haircut in the world, not once, but three times. She felt the salons in Italy ruined her hair and thought that Stuart Phillips did a perfect job, and the price was worth the results. She said she liked the idea that she would be catered to and was so pleased with the haircut and client treatment that she is happy to be a regular client of Mr. Phillips.
The most expensive haircut in the world at the Stuart Phillips Hair Salon in London included a trim, personalized L'Oreal hair products and a blow dry along with the food, airfare and red carpet client treatment. The Stuart Phillips Hair Salon is located in the Covent Garden section of London. Covent Garden is an Italian-style entertainment area popular with tourists. Stuart Phillips has done hair styling for many celebrities such as Ivana Trump and Jean-Claude Van Damme. His usual fee for a regular haircut sans airfare and working with the client for the entire day, is about 150 British Pounds ($300 USD).