We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Bare Minerals® Makeup?

By Jessica Hobby
Updated May 21, 2024
Our promise to you
BeautyAnswered is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At BeautyAnswered, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Bare Minerals® makeup is a line of mineral-based makeup which was developed by the cosmetic company Bare Escentuals. Bare Escentuals opened its first store in California in 1976. The company concentrated on promoting healthy cosmetics and skin care. One of Bare Escentuals’ cornerstone products was its mineral foundation, which is buffed on the skin with a brush and feels like foundation cream.

In 1994, Bare Escentuals gained a new CEO, Leslie Blodgett, who decided to launch a whole new makeup line made from minerals. The mineral foundation was launched again with other mineral-based products under the name of bare Minerals®. Bare Minerals® makeup line also includes eye shadows, blushes, lip colors, lip liners, mascaras, lip glosses and specially formulated skin preps.

Bare Minerals® mineral foundation has had success being marketed as a completely natural and preservative-free foundation. The foundation doesn’t contain talc, fragrance and oils, making it attractive to those with sensitive skin. The exact minerals and amounts used in the makeup is a proprietary blend, however, some of the main ingredients are titanium dioxide, mica, bismuth oxychloride and zinc oxide. Each of these minerals plays a special part in mineral cosmetics such as bare Minerals® makeup.

The Food and Drug Administration (FDA) has approved titanium dioxide as a sunscreen chemical. When applied to skin, it scatters ultraviolet light and creates a protective barrier to prevent burning. Mica provides the color in the foundation and helps the skin to glow. Bismuth oxychloride gives bare Minerals® makeup its pearlization. Zinc oxide is another FDA-approved sunscreen chemical which sooths, heals and protects the skin. High-quality natural ingredients and minerals are also used in all of the other bare Minerals® products.

In addition to being a natural product without additives, bare Minerals® makeup claims to be free of fillers and binders. The company also claims weightless, adjustable coverage which will improve skin over time with regular use. Bare Minerals® foundation is SPF 15 to protect the skin from the damaging rays of the sun.

Bare Escentuals has grown to be a worldwide company which has had a significant impact on the cosmetics industry. The company is known as the pioneer of mineral makeup technology. Other major cosmetic companies have developed their own mineral lines in order to compete. Similar versions of bare Minerals® product can be found in fine department stores and large discount retailers.

BeautyAnswered is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Discussion Comments
By honeybees — On Oct 01, 2011

I love mineral based makeup too! What I like best about the foundation, is that even though I am applying a sheercover makeup, it does a nice job of covering my face without feeling heavy or caked on.

I have experimented with making my own eye shadows and lip gloss and have even been able to order mineral based supplies from several supply companies.

I enjoy making some of my own makeup, but I like to use the Bear Essentials makeup for my face foundation. It is easier to play around with the difference colors of eye shadow and lip stick than with face foundation.

By bagley79 — On Sep 30, 2011

I have never specifically used Bare Essentials mineral makeup, but use a mineral based foundation. I think there are many cosmetic companies that use mineral based cosmetics since Bare Minerals was first introduced.

The biggest difference I notice in a mineral foundation is how much creamier it is. It seems to go on smoother and is so easy to apply and blend in.

Once I began using a mineral based foundation, I have never used anything else. The foundations I used previously seem too thin and greasy after using one that is mineral based.

By Monika — On Sep 30, 2011

@sunnySkys - I'm glad Bare Minerals works well for your friend. My skin isn't particularly sensitive, and I tried Bare Minerals awhile back. Honestly, I didn't really see much of a difference between that and more traditional makeup brands.

I would probably buy it again if it were on sale or something, but I definitely wouldn't go out of my way!

By sunnySkys — On Sep 30, 2011

My skin isn't very sensitive on my face, so I don't have to be that careful about what kind of foundation I buy. Pretty much any old kind will do for me!

However, I have a friend who is the complete opposite. If you just look at her the wrong way, her face will break out! Bare Minerals foundation is the only kind she's found that she can wear on a regular basis without it irritating her skin. Before she found Bare Minerals, she had pretty much given up on wearing makeup on her face ever again. So here's hoping this company never goes out of business!

By jennythelib — On Sep 29, 2011

@dfoster85 - I read the same thing about sunscreen, so being a librarian, I did a crapload of research on sunscreen ingredients.

Basically, there are two kinds of sunscreens: chemical blockers and physical blockers. Zinc oxide and titanium dioxide are physical blockers, which means that yes, they completely block both kinds of UV light. Now, the thing is that normally they're opaque. (Remember those thick white sunscreens people used to wear on their noses? Yep, that's that stuff.) To make them more attractive, they're ground down to a powder that the skin can absorb. Some people have concerns about whether that is safe, but most experts seem to think it is safe and effective.

Now, of course you don't want your make up to be your only sunscreen. I also use a moisturizer with zinc oxide. Two layers of sunscreen is much better than one!

I love Bare Minerals, too. A Bare Escentuals cosmetics store is getting ready to open in my mall - I'm so excited!

By dfoster85 — On Sep 29, 2011

I wasn't wearing make up at all for years and years, but when I turned thirty and became a mom, I knew it was time. Someone turned me on to the bare mineral make up and I just love it! It's so natural and forgiving and easy to put on. I really like the people in the store, too. (I think I got mine at Ulta.) They were just really helpful and patient with my makeup-inexperienced self and not pushy at all.

I like that it has sunscreen in it. Do titanium dioxide and zinc oxide also work against UVA rays? I've heard that the UVA rays are the ones that cause wrinkles, but they're very insidious because they don't make you burn. And most sunscreen ingredients don't block them well.

BeautyAnswered, in your inbox

Our latest articles, guides, and more, delivered daily.

BeautyAnswered, in your inbox

Our latest articles, guides, and more, delivered daily.